Posted on Jan 24, 2021

Wakefield SEO Yorkshire

SEO is an acronym that stands for both Search Engine Optimization and Search Engine Optimizer.

People who have this job title generally only focus on organic search. They tend to be consultants who focus on link building and on-page optimization. They can be white hat, black hat, or within the large grey area in between. Although their ultimate goal is to have all of the skills.

An SEO’s typical strengths include information architecture, copy writing, link building, and keyword research. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.

Following the best practices will make it easier for search engines to crawl, index and understand your website.
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